Category: Highlight

Premiumisation

The rise of premiumisation

Premium is no longer just about price. It’s the promise of exceptional quality and experience, fuelling a growing taste for unique, value-added products All over the world, consumers are increasingly looking for a taste of the high life with more...

/ February 12, 2018
Next generation

The next generation of products

In the first of our new VISION series, Markus Boehm, SIG’s CMO, discusses what product innovation and differentiation really mean to producers now and in the future Why is product innovation becoming so important? The way we live, work and...

/ February 2, 2018
Individualisation

Individualisation: The consumer trend of tomorrow

As consumers are gravitating towards originality and away from one-size-fits-all, unique product design is more important now than ever.   What is individualisation? In today’s world, uniqueness is king. Consumers are searching for more originality and being less generic; People want...

/ January 24, 2018
healthstyle

HEALTHSTYLE: THE REAL VALUE OF HEALTHY EATING

With consumers adopting more healthier lifestyles and eating habits, the potential for food and beverages is clear

/ November 14, 2017