Tag: consumer

SIG SIGnals food solution development (FMCG)

Paradigm shift for new FMCG development

Guest commentary: Why and what new insights are needed in food & beverage product development.

/ May 2, 2017
packaging design

From the web: 4 evolving trends in packaging design

Visual impressions count! Marketers are aware of the key role that packaging plays in the purchase decision. Mintel shows us current trends.

/ June 15, 2016

From the web: 40.000 product lines in 30 minutes

Packagingnews.co.uk on neuroscientific investigation: Marketing Sciences Unlimited’s Chris Peach looks at how subconcious messaging can influence shoppers.

/ February 23, 2016