Tag: packaging design

Next generation

The next generation of products

In the first of our new VISION series, Markus Boehm, SIG’s CMO, discusses what product innovation and differentiation really mean to producers now and in the future Why is product innovation becoming so important? The way we live, work and...

/ February 2, 2018
Differentiation in packaging

Differentiation: Why consumers reach for products

Differentiation at the POS: The packaging can make the difference – especially in the premium segment.

/ May 26, 2017

From the web: 40.000 product lines in 30 minutes

Packagingnews.co.uk on neuroscientific investigation: Marketing Sciences Unlimited’s Chris Peach looks at how subconcious messaging can influence shoppers.

/ February 23, 2016