“It gives retailers a fresh way to appeal to their health-conscious and millennial-minded customers, while also helping the millions of Americans who put cream in their coffee move away from the unhealthy artificially flavored, oil-based non-dairy creamers of the past.”
Greg Steltenphol, CEO Califia Farms The market for non-dairy creamers has grown in leaps and bounds over recent years. In her article ‘Non-dairy creamer market growth driven by new flavors’, dairyreporter.com editor Mary Ellen Shoup presents some impressive figures to back up this assertion. She cites studies by market research companies Mintel and Technomic, and illustrates the success of the market segment using the example of California company Califia Farms.
Last year, for instance, Califia Farms’ nut milk creamers saw 138% sales growth, and the US company has now added new flavours to its almond milk line, including vanilla, hazelnut, pecan and caramel.
This product variation is the right way to go, says Erik Thoresen, principal at Technomic: “A lot of the growth for non-dairy creamer is driven by flavour varieties. This trend continues to evolve as more dairy-based flavour options are available”.
Just between ourselves: we think the excellent packaging has also had a hand in the success of Califia Farms. And by the way, the name Califia Farms comes from the Spanish legend of Queen Califia who ruled the bountiful, mythical island of California, and is said to have been the inspiration for the name of the company’s home state.
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