Month: July 2018

emotions

Showing your emotions

It’s a proven science that emotions drive purchases but brands that create a strong emotional connection stand to gain loyal and long-lasting customers What makes a product successful? Ask 10 marketing experts and you’ll likely get 10 different answers. From...

/ July 24, 2018
emotions

Innovation in every pack

An SIG carton pack might look simple but innovation is packed into every single one with our range of unique protective structures Every day, millions of people consume SIG carton packs. We know that many won’t stop to think about...

/ July 17, 2018
climate change

A balanced solution to climate change

With the need for more sustainable manufacturing never been greater, certified traceability with mass balancing is emerging as the smart and proven solution to make a real difference Cutting carbon isn’t easy. Despite increased global efforts to reduce the use...

/ July 13, 2018
Sustainable development goals

How SIG’s FSC commitment is contributing to the UN Sustainable Development Goals

Around 90% of SIG packs now carry the Forest Stewardship Council™ (FSC™) label. It’s a little label with a big story to tell. In fact, it’s one of the ways we’re supporting progress towards the United Nations Sustainable Development Goals...

/ July 9, 2018
Experiences

Turning packs into experiences

The connection between packaging and consumers is becoming ever-more digital. We explore the possibilities created when innovative technology meets interactive content. What if your bag of chips got you home safely after having one too many beers? It might sound...

/ July 4, 2018