Visual impressions count! Marketers are aware of the key role that packaging plays in the purchase decision. Mintel shows us current trends.
Drinks with no added sugar, and if possible with all-natural ingredients – a clear trend that no food manufacturer can ignore.
New markets are the key to responding to current over-production of milk, says Raphael Moreau, Food Analyst at Euromonitor International.
Packagingnews.co.uk on neuroscientific investigation: Marketing Sciences Unlimited’s Chris Peach looks at how subconcious messaging can influence shoppers.
Total filling costs and overall equipment effectiveness: find the answer in this excerpt from our latest customer magazine.