Category: Product innovation

From the web: 40.000 product lines in 30 minutes

Packagingnews.co.uk on neuroscientific investigation: Marketing Sciences Unlimited’s Chris Peach looks at how subconcious messaging can influence shoppers.

/ February 23, 2016
texture

Making food and drink exciting with texture

Crispy, melting, creamy, crunchy, viscous, gritty, grainy or juicy? SIG trend expert Julia Trebels explains the way textures influence how we taste.

/ February 22, 2016