Augmented reality opens up a new dimension of on-pack marketing. The technology provides a bridge between physical objects and the digital world in real-time. All you need is a smartphone or tablet, the Zappar App and off you go: content is brought to life.
Our tech-partner is Zappar, one of the world’s leading developers and providers of Augmented Reality. The first SIG carton packs with Zappar’s “zapcodes” are already on sale. The technology offers scope for a whole range of creative marketing ideas and campaigns – infotainment – that will engage and delight consumers.
But what is Augmented Reality? In simple terms, AR means the computer-assisted extension of the perception of reality. Easy, right? If not, check out the following videos:
Want to know more about Augmented Reality on carton packs? Give us a call, comment or e-mail us. Let´s bring communication on packaging to another level with AR.