SIGnals talked to Johannes Zahnen - WWF forest and paper expert - about responsible forest management, commitment and profitability.
Visual impressions count! Marketers are aware of the key role that packaging plays in the purchase decision. Mintel shows us current trends.
People care about trees and forests. The FSC™ sustainable forestry label is the best way to show consumers you care too. Here are five messages the FSC label sends to consumers.
The best way to save forests is to use them. SIG expert Udo Felten on why sustainable forestry matters.
Welcome to the world of Augmented Reality: engaging people through consumer-driven packaging.
Drinks with no added sugar, and if possible with all-natural ingredients – a clear trend that no food manufacturer can ignore.
New markets are the key to responding to current over-production of milk, says Raphael Moreau, Food Analyst at Euromonitor International.
Packagingnews.co.uk on neuroscientific investigation: Marketing Sciences Unlimited’s Chris Peach looks at how subconcious messaging can influence shoppers.
Crispy, melting, creamy, crunchy, viscous, gritty, grainy or juicy? SIG trend expert Julia Trebels explains the way textures influence how we taste.
Total filling costs and overall equipment effectiveness: find the answer in this excerpt from our latest customer magazine.