Tag: augmented reality

Experiences

Turning packs into experiences

The connection between packaging and consumers is becoming ever-more digital. We explore the possibilities created when innovative technology meets interactive content. What if your bag of chips got you home safely after having one too many beers? It might sound...

/ July 4, 2018
Connected packaging

The future of packaging is connected

In the third part of our VISION series, Ayed Katrangi, SIG’s Senior Product Manager Automation and Digitalization, explores the huge opportunities and possibilities being created by connected packaging What exactly is connected packaging? The last few years, there’s been a...

/ March 6, 2018

From the web: Exciting packaging with Augmented Reality

New on raconteur.net: Opening a new window on the world with Augmented Reality

/ November 16, 2016

From the web: Augmented Reality like Pokémon Go

International Bottler & Packer says “Augmented reality opens up a new dimension of on-pack marketing”.

/ August 1, 2016
Zappar app

Carton packs become an interactive experience with Zappar App

Welcome to the world of Augmented Reality: engaging people through consumer-driven packaging.

/ May 12, 2016