Tag: consumer

supply chain

Seeing through the supply chain

With calls for industry transparency growing, SIG’s Senior Product Manager Digitalization & Automatization, Ayed Katrangi, discusses its impact on the supply chain Why are we seeing a greater need for visibility in the supply chain? In recent years, supply chains,...

/ November 15, 2018
Digital transformation

Powering digital transformation

What is digital industrial? And how is it transforming our industry? Find out in an exclusive new report by GE Digital in partnership with SIG Rising costs. Shrinking margins. Ever-changing consumer preferences. There’s no doubt we’re experiencing one of the...

/ November 9, 2018
superfoods

The superfood surge

The hunger for superfoods is growing globally with consumers driving a demand for nutrient-rich products offering perceived health benefits Superfoods. Few food terms have caused quite so much craze and controversy but there’s certainly no denying its impact. Originally coined...

/ October 3, 2018
emotions

Showing your emotions

It’s a proven science that emotions drive purchases but brands that create a strong emotional connection stand to gain loyal and long-lasting customers What makes a product successful? Ask 10 marketing experts and you’ll likely get 10 different answers. From...

/ July 24, 2018
emotions

Innovation in every pack

An SIG carton pack might look simple but innovation is packed into every single one with our range of unique protective structures Every day, millions of people consume SIG carton packs. We know that many won’t stop to think about...

/ July 17, 2018
Sustainable development goals

How SIG’s FSC commitment is contributing to the UN Sustainable Development Goals

Around 90% of SIG packs now carry the Forest Stewardship Council™ (FSC™) label. It’s a little label with a big story to tell. In fact, it’s one of the ways we’re supporting progress towards the United Nations Sustainable Development Goals...

/ July 9, 2018
clean eating

The clean eating impact

Health-conscious consumers are hungry for product information. They want to know what they’re eating and how it was made. And they’re looking to packaging for the answers. Make no mistake. The clean eating trend is here to stay with consumers...

/ June 27, 2018
supersäfte

Meet Supersäfte: Pfanner’s new beverage range for millennials

Millennials drink juice differently. So Pfanner decided to start serving it differently. Pfanner Getränke GmbH, an internationally active and long-established premium manufacturer of juices and fruit juice drinks, has introduced a new beverage range called Supersäfte (or ‘super juices’) in...

/ June 13, 2018
Insperience

The Insperience Experience

Home isn’t only where the heart is – it’s where the fun is. As more consumers look to recreate outside experiences at home, it’s giving rise to a new era of ‘insperiences’ It’s official: staying in is the new going...

/ April 26, 2018
track and trace

A track-and-trace world

Where did this product come from? It’s a simple question that’s fuelling a new era of fully transparent and traceable products. We explore how Consumers want to buy healthy, quality food they can trust. They want to know where it...

/ March 14, 2018