Tag: consumer

emotions

Innovation in every pack

An SIG carton pack might look simple but innovation is packed into every single one with our range of unique protective structures Every day, millions of people consume SIG carton packs. We know that many won’t stop to think about...

/ July 17, 2018
Sustainable development goals

How SIG’s FSC commitment is contributing to the UN Sustainable Development Goals

Around 90% of SIG packs now carry the Forest Stewardship Council™ (FSC™) label. It’s a little label with a big story to tell. In fact, it’s one of the ways we’re supporting progress towards the United Nations Sustainable Development Goals...

/ July 9, 2018
clean eating

The clean eating impact

Health-conscious consumers are hungry for product information. They want to know what they’re eating and how it was made. And they’re looking to packaging for the answers. Make no mistake. The clean eating trend is here to stay with consumers...

/ June 27, 2018
supersäfte

Meet Supersäfte: Pfanner’s new beverage range for millennials

Millennials drink juice differently. So Pfanner decided to start serving it differently. Pfanner Getränke GmbH, an internationally active and long-established premium manufacturer of juices and fruit juice drinks, has introduced a new beverage range called Supersäfte (or ‘super juices’) in...

/ June 13, 2018
Insperience

The Insperience Experience

Home isn’t only where the heart is – it’s where the fun is. As more consumers look to recreate outside experiences at home, it’s giving rise to a new era of ‘insperiences’ It’s official: staying in is the new going...

/ April 26, 2018
track and trace

A track-and-trace world

Where did this product come from? It’s a simple question that’s fuelling a new era of fully transparent and traceable products. We explore how Consumers want to buy healthy, quality food they can trust. They want to know where it...

/ March 14, 2018
SIG SIGnals food solution development (FMCG)

Paradigm shift for new FMCG development

Guest commentary: Why and what new insights are needed in food & beverage product development.

/ May 2, 2017
packaging design

From the web: 4 evolving trends in packaging design

Visual impressions count! Marketers are aware of the key role that packaging plays in the purchase decision. Mintel shows us current trends.

/ June 15, 2016

From the web: 40.000 product lines in 30 minutes

Packagingnews.co.uk on neuroscientific investigation: Marketing Sciences Unlimited’s Chris Peach looks at how subconcious messaging can influence shoppers.

/ February 23, 2016