Tag: packaging design

Staying in style

Make the right first impression and a product stands a higher chance of being chosen. Ensure your brand is always in style with on-trend product packaging design When it comes to choosing products, packaging matters. It’s is the first real...

/ May 15, 2019
innovation

Innovation with a smile

In part five of our Innovation at SIG series, we see how SIG united observation, ideation, prototyping and testing to create its innovative on-the-go pack – combismile In part four of our Innovation at SIG series, we saw how repeated...

/ December 11, 2018

Turning insights into ideas

In part three of our Innovation at SIG series, we look at how innovation really starts to take shape through generating and exploring ideas In part two of our Innovation at SIG series, we saw how the first crucial stage...

/ December 4, 2018
consumer

What consumers really want

In part two of our Innovation at SIG series, we look at the first crucial stage of packaging innovation – observing and discovering real consumer needs In part one of our Innovation at SIG series, we saw how innovation requires...

/ November 29, 2018
innovation needs structure

Why innovation needs structure

In part one of our new Innovation at SIG series, we explore why real innovation isn’t simply invention but a process requiring clear structure and consistency How do you innovate? How do you turn ideas into a reality? And how...

/ November 27, 2018
SIG-packed products

On trend for every occasion

With consumer eating and drinking habits constantly changing, we look back at some of the new SIG-packed products designed to meet today’s big trends. As in any consumer industry, food and beverage producers are driven by trends. Urbanisation, digitalisation and...

/ November 20, 2018
superfoods

The superfood surge

The hunger for superfoods is growing globally with consumers driving a demand for nutrient-rich products offering perceived health benefits Superfoods. Few food terms have caused quite so much craze and controversy but there’s certainly no denying its impact. Originally coined...

/ October 3, 2018
innovation

Innovation in action

In part six of our Co-Creating the Future series, we explore how GE Digital has enabled the digital transformation of three leading industrial companies In part five of our Co-Creating the Future series with GE Digital, we looked at GE...

/ September 25, 2018
emotions

Showing your emotions

It’s a proven science that emotions drive purchases but brands that create a strong emotional connection stand to gain loyal and long-lasting customers What makes a product successful? Ask 10 marketing experts and you’ll likely get 10 different answers. From...

/ July 24, 2018
emotions

Innovation in every pack

An SIG carton pack might look simple but innovation is packed into every single one with our range of unique protective structures Every day, millions of people consume SIG carton packs. We know that many won’t stop to think about...

/ July 17, 2018