Tag: packaging design

emotions

Showing your emotions

It’s a proven science that emotions drive purchases but brands that create a strong emotional connection stand to gain loyal and long-lasting customers What makes a product successful? Ask 10 marketing experts and you’ll likely get 10 different answers. From...

/ July 24, 2018
emotions

Innovation in every pack

An SIG carton pack might look simple but innovation is packed into every single one with our range of unique protective structures Every day, millions of people consume SIG carton packs. We know that many won’t stop to think about...

/ July 17, 2018
track and trace

A track-and-trace world

Where did this product come from? It’s a simple question that’s fuelling a new era of fully transparent and traceable products. We explore how Consumers want to buy healthy, quality food they can trust. They want to know where it...

/ March 14, 2018
Next generation

The next generation of products

In the first of our new VISION series, Markus Boehm, SIG’s CMO, discusses what product innovation and differentiation really mean to producers now and in the future Why is product innovation becoming so important? The way we live, work and...

/ February 2, 2018
Differentiation in packaging

Differentiation: Why consumers reach for products

Differentiation at the POS: The packaging can make the difference – especially in the premium segment.

/ May 26, 2017

From the web: 40.000 product lines in 30 minutes

Packagingnews.co.uk on neuroscientific investigation: Marketing Sciences Unlimited’s Chris Peach looks at how subconcious messaging can influence shoppers.

/ February 23, 2016