“Formed around some of the key findings from Mintel’s latest report on global packaging and other industry research, here are some of the evolving trends.”
– Nikki Clark
Packaging designers are constantly faced with the task of ensuring their product will stand out – no matter how colourful or flashy their competitors’ products look. In addition, the manufacturer needs to be easily recognised, differentiating information should be clearly positioned and space must be found for all the information legally required. This calls for a creative approach. And technology.
One of the world’s leading market research institutes, Mintel, describes, among other things, 4 growing trends for packaging. Nikki Clark has now published an interesting article on this topic for packigingdigest.com:
“Brands and manufacturers are innovating packaging to keep global customers not only engaged, but to develop brand loyalty, which is becoming more and more tangible in this modern age where consumers have more choices than ever before across all packaged goods.”
– David Luttenberger, Mintel
On Point 4 in particular, we can agree absolutely. Just recently, we announced our collaboration with Zappar, the augmented reality specialists. But we also have exciting projects in the pipeline with regard to trends 1-3.
Nikki Clark is the group marketing manager of Graphic Packaging Intl., Europe’s leading printed carton supplier to the food and beverage industries.